TUG OF WARAbout Tug of War
What is this?
Tug of War is a live tournament where businesses compete head-to-head in real-time click battles — a digital tug of war. Supporters click for whichever side they back; the rope moves live based on who's clicking faster. Whoever pulls the rope past the marker — or is ahead when time runs out — wins the match and advances in a single-elimination bracket.
Why businesses enter
It's a fun, low-effort way to get your brand in front of a live audience and rally your customers around something. Every mention of your business anywhere on the site links straight to your site or product. Win the tournament and you get a Product Hunt-style embeddable badge for your own site.
No account needed to play
Anyone can jump into a live match and start clicking — no signup, no login. Businesses need an account (and a website/product URL) to enter the tournament itself, since that's what the badge and exposure are tied to.
How we keep it fair
Every click is validated server-side — rate limiting, device fingerprinting, and pattern analysis work together to catch autoclickers, bots, and proxy abuse. See the rules page for the full breakdown.
How we make money
Through season sponsorships — a title sponsor, a rope sponsor, and rotating billboards around the arena. Interested in sponsoring?